Effective Date: February, 2023
This Privacy Policy ("Privacy Policy") describes the data collection, use, sharing, and protection practises of Optimal Performance Training, Inc. ("Optimal Performance Training," "we," "our," "us") and applies to https://optimalperformancetraining.ca, including any sub-domains thereof, affiliated websites, and mobile applications (collectively, the "Website"), as well as any content, products, or services made available through the Website. In this Privacy Statement, we refer to the information, products, and services made available via the Website as "Services." We use "you" and "your" to refer to you, the reader, as well as all other visitors to our Website and users of our Services who are at least 18 years old. This age requirement is elaborated upon later in this Privacy Statement.
By visiting the Website and requesting Services via the Website, you consent to the terms of this Privacy Policy, as amended from time to time. This Privacy Statement is subject to change as Optimal Performance Training updates or expands its Website or Services, and any revisions become effective immediately upon posting. It is your sole responsibility to check back frequently for updates, as it is your duty to be aware of any modifications. Typically, we will include the effective/revision date at the conclusion of this Privacy Statement. If we deem it necessary or if the law requires it, we will also include a summary of the changes we've made at the end of the new Privacy Statement. Optimal Performance Training does not provide notice of modifications in any manner other than by posting the modifications to this website. This Privacy Statement is an integral part of the Terms and Conditions that govern your use of this website in general. This website is geared towards Canadian users. The Privacy Policy shall be interpreted in accordance with Canadian law.
THE DATA THAT WE COLLECT
When you use our Services, Optimal Performance Training obtains information about you. Please note that we require certain types of information in order to provide you with Services. If you do not provide us with the requested information or request that we delete it, you may no longer be able to access or use all or a portion of our services.
We Collect Data Through Automated Methods
Optimal Performance Training and our service providers (third-party companies working on our behalf) use a variety of technologies to collect data about your use of the Services and the devices you employ to access the Services.
Visitor Data. When you use our website, we collect data that allows us to comprehend and evaluate your interaction with our services. For instance, we may collect information regarding domain names, the type of browser used to access the Services, the operating system software, browser plug-ins, cookie preferences, search engine keywords, the pages you viewed and the amount of time spent on particular pages, search terms you use on our Website, and similar information.
Information on Location. When you use the Services, we and our service providers may automatically collect general location information from your computer or mobile device (e.g., IP address, city/state, or postal code associated with an IP address). This data enables us to provide users with access to content that varies based on their general location (e.g., to provide you with accurate sales tax information and to deliver content customised to your location).
Cookies. Cookies are a feature of your web browser. If enabled, we or our service providers may write cookies that store small amounts of information about your visit to the Website on your computer. Cookies help us determine which of our features are most appealing to you and what content you have viewed on previous visits. When you return to this website, cookies can allow us to tailor the content to your preferences.
We may use cookies to:
You may disable cookies, but the Website may not function properly for you if you do so. You can configure your browser preferences to accept or reject all cookies, or to receive a notification when a cookie is set. To learn more about cookies, please visit http://cookiecentral.com. You must accept cookies in order to use all of the features and functionality of Optimal Performance Training website.
Website Beacons. A web beacon, also known as tracking pixels, is a programming code that can be used to display an image on a web page, as well as transfer your unique user identification to a database and associate you with previously acquired information about an individual. This enables Optimal Performance Training and our third-party service providers to monitor which websites you visit. Web beacons are used to monitor online behaviour for marketing purposes in order to determine which products and services you might be interested in. In addition to using web beacons on web pages, we also use them in email messages sent to individuals listed in the database of Optimal Performance Training.
Other Online Resources. Additionally, Optimal Performance Training may utilise a web server log or SDK. A web server log is a file that stores information about website activity. An SDK is a collection of tools and/or code that we embed in our software to enable third parties to collect data about how users interact with our Services.
Optimal Performance Training may implement additional methods to collect information about the Optimal Performance Training community as we continue to develop the Website and our Services.
We Gather Information From Social Media and Other Content Platforms
Multiple social media platforms are utilised by Optimal Performance Training. We may collect information about you when you "like" or "follow" us on Facebook, Instagram, Twitter, or other social media platforms. This includes your name, email address, and any relevant comments or content you post to Optimal Performance Training. If you sign up for a promotion and submit information through one of our social media accounts, we also collect your information.
Blogs may also be maintained by Optimal Performance Training as part of its Services. We will collect your name and email address when you comment on or post content to one of our blogs.
WHAT We Do With Your Information
The following sections describe how Optimal Performance Training utilises your information in relation to our Services.
General Use. Optimal Performance Training will use your data as required to provide and manage its Services. This includes using your information to verify and administer your account, including payment processing and order fulfilment (if applicable). We will use the information you provide to communicate with you about Optimal Performance Training Services, as well as your use of the Services or inquiries relating to the Services. Optimal Performance Training will use your information to ensure that content from our Services is presented in the most effective manner for you and for your computer or device, to enable you to participate in interactive features of our Services (when you choose to do so), and to maintain the safety and security of our Services.
Enhance Services for Optimal Performance Training.
Optimal Performance Training strives to continuously enhance its Services. In order to accomplish this, we conduct research to determine the efficacy of our Services, enhance our Services, and better comprehend the Optimal Performance Training community. If we decide to share the results of our research with others, we will do so in a de-identified and aggregate format that prevents individual users from being identified.
Marketing Communications. We will use your personal information to communicate with you via email, postal mail, phone, or text message regarding surveys, promotions, special events, or our products and Services, as well as those of our affiliates or third-party partners, and any of their affiliated businesses. By creating an account or utilising this Website, you grant Optimal Performance Training and its agents or vendors express permission to contact you with targeted advertising materials via email, text message (SMS), telephone or cellphone, including the use of automated, predictive, programmable, or similar ("robodialers") dialers or dialling software, or any other means of communication to provide promotional offers. You expressly acknowledge that you are solely responsible for all charges billed by your mobile service provider, where applicable. If you no longer wish to receive promotional email messages, please click the unsubscribe link at the bottom of the message.
Analyses of marketing/performance and data analytics. We will use your information to better comprehend your interests and requirements, including by conducting analysis and research regarding use of the Services. We may use your information to measure or understand the effectiveness of advertising and content we serve you and others, as well as to deliver and personalise advertising and content that is relevant to you.
Collective Information. For the purposes outlined in this Privacy Statement, we may combine the information that we collect through the Services with information that we receive from other sources, both online and offline, and use and disclose the combined information in accordance with this Privacy Statement.
Aggregate/De-Identified Data. We may aggregate and/or de-identify information collected via the Services so that it cannot be associated with you or your device ("Aggregate/De-Identified Information"). We may use Aggregate/De-Identified Information for any purpose, including research and marketing, and may share such information with any third party, including advertisers, promotional partners, and sponsors.
DATA ANALYTICS AND ADVERTISING
1. Data Analytics
We may use third-party web analytics services (such as Google Analytics (including Google Signals, Google User-ID, and other Google Analytics features) and MixPanel) on our Services to collect and analyse usage information through cookies and similar tools; engage in auditing, research, or reporting; assist in fraud prevention; attempt to locate the same unique users across multiple browsers or devices to better tailor services and features; and provide certain functionality. If you have a Google account with personalised advertising enabled, Google will also be able to collect analytics and engagement data from the various devices you use to access the Services via Google Signals. Installing the Google Analytics Opt-out Browser Add-on will prevent Google from using your data for analytics (including cross-device tracking for personalization purposes). To opt out of Google Signals, open the "Settings" app, locate and tap "Google," select "Ads," and toggle "Opt out of Ads Personalization" to the ON position. You may also be able to disable cross-device tracking through the settings on your Android or iOS device.
If you receive an email from us, we may employ certain analytics tools, such as clear GIFs, to collect information such as when you open our message or click on any links or banners it contains. This information enables us to determine the efficacy of our communications and marketing campaigns.
2. Online Advertising
The Services may integrate third-party advertising technologies (e.g., ad networks and ad servers such as Facebook, Google AdWords, Criteo, and others) that use cookies and other technologies to deliver relevant content and advertising for products on the Services as well as on other websites you visit and applications you use. The advertisements may be based on a variety of factors, such as the page you are viewing, the information you enter, such as your searches, your demographic data, and other information we collect about you. These advertisements may be based on your current or historical activity across multiple websites and online services.
We may share customer information (such as email addresses) with service providers, who may "match" this information in de-identified form to cookies (or mobile ad identifiers) and other proprietary IDs in order to serve you more relevant advertisements when you visit other websites and mobile applications.
We do not have access to, nor does this Privacy Statement govern, the use of cookies or other tracking technologies that may be placed on your device by unaffiliated third-party advertising network services when you access the Services. You can visit the Network Advertising Initiative's Consumer Opt-Out link, the Digital Advertising Alliance's Consumer Opt-Out link, or the Your Online Choices link to opt out of receiving tailored advertising from companies that participate in those programmes if you are interested in learning more about tailored browser advertising and how to control the placement of cookies on your computer for the delivery of tailored advertising. If you wish to learn more about Criteo's privacy policies or how to opt out of Criteo's advertising services, you may view their Privacy Policy. Visit the Google Ads Settings page to opt out of Google Analytics for display advertising or customise Google display network ads. We have no control over these opt-out links or the companies that elect to participate in these opt-out programmes. We are not liable for any decisions you make using these mechanisms, nor for their continued availability or accuracy.
Please note that if you exercise the aforementioned opt-out options, you will still see advertisements when using the Services, but they will not be tailored to your online behaviour over time.
3. Mobile Advertising
When using our or third-party mobile applications, you may also receive customised in-application advertisements. We may use third-party service providers to deliver advertisements on mobile applications or to perform analytics on mobile applications. Each operating system, iOS for Apple phones, Android for Android devices, and Windows for Microsoft devices, offers its own instructions for preventing the delivery of personalised in-application advertisements. We have no control over how the applicable platform operator permits you to opt out of receiving tailored in-application advertisements; therefore, you should contact the platform provider for more information on how to opt out of receiving tailored in-application advertisements. To opt out of tailored in-app advertisements, consult the respective operating system's documentation and/or device settings.
4. Email Marketing
By submitting your email address via the Site, you consent to receive emails from Optimal Performance Training about our products and services. Without your permission, we will not share your email address with third parties. To opt out of receiving email from us, click the "Unsubscribe" link in each email. Please allow us up to 10 business days to fulfil your request. Please note that even if you opt out of receiving marketing emails from us, you may still receive transactional emails concerning your order(s) (i.e., order confirmation, shipping information, etc.). Please contact us at info@optimalperformancetraining.ca if you have any questions or concerns about this provision.
5. Notice Concerning Do Not Track
Do Not Track ("DNT") is a privacy preference that certain web browsers allow users to set. We are committed to providing you with meaningful options regarding the information collected on our website for third-party purposes, which is why we offer the opt-out mechanisms described above. However, we currently do not recognise or respond to DNT signals initiated by browsers. You can learn more about Do Not Track on this page.
HOW WE SHARE YOUR INFORMATION
Optimal Performance Training may disclose your personal information as follows:
Affiliates and Associated Businesses. For the purposes of delivering products or services to you, ensuring a consistent level of service, and enhancing our products, services, and your customer experience, we may share the information we collect with our affiliates or related business entities.
Providers of services and third-party vendors. We provide select third parties with access to or share your information so they can perform services on our behalf. They provide billing, sales, marketing, advertising, analytics, research, customer service, shipping and fulfilment, data storage, IT and security, fraud prevention, payment processing, as well as auditing and legal services.
Legal Compliance. By using the Service, you acknowledge and agree that we may access, retain, and disclose information we collect and maintain about you if reasonably required to comply with a subpoena or court order, or to enforce our Terms of Service, Privacy Statement, or Optimal Performance Training's legal rights.
Business Transfers. As Optimal Performance Training continues to expand, we may acquire, merge with, or form partnerships with other businesses. In such transactions, your information may be transferred along with other assets.
Community Forums. Certain features of our Services enable you to publicly share comments with other users. We may use any information submitted through these features for any purpose (including in testimonials or other marketing materials). For instance, if you submit a product review on one of our websites or blogs, we may display it (along with your name, if provided) on other Optimal Performance Training websites and third-party websites. Any information you post publicly in these ways will be accessible to the general public and may be indexed by third-party search engines. Please use caution when utilising these features.
Information that has been de-identified and aggregated. We reserve the right to create Aggregate/De-Identified Data from the information collected via the Services, and the sharing of such data is at our sole discretion.
THIRD-PARTY LINKS AND CONTENT
The Optimal Performance Training website and email communications may contain hyperlinks to the websites of third parties on occasion. Optimal Performance Training is not responsible for the content or privacy policies of such websites. Websites that are linked may contain links to websites operated by third parties. These links are provided solely for your reference and convenience. Optimal Performance Training does not operate or control in any way the information, software, products, or services offered by these third-party websites. The inclusion of a link to a website does not constitute an endorsement of the site's services, content, or sponsoring organisation.
DATA SECURITY
We will implement reasonable and appropriate security procedures to safeguard data against unauthorised physical and electronic access. Unfortunately, no Internet data transmission or data storage method can be guaranteed to be 100% secure. While we make every effort to ensure the integrity and security of our network and systems, we cannot guarantee or warrant the absolute security of any information you transmit to us or archive on this website, even though we make every effort to do so.
CHILDREN’S PRIVACY
Federal law imposes special restrictions and obligations on operators of commercial websites that target and collect information from children under 13 years of age. Consistent with these age restrictions, we do not intend for our Website or Services to be used by anyone under the age of 18, and by no means anyone under the age of 13. In addition, we do not knowingly collect personal information from children under 18 years of age. If we learn that a person under the age of 18 has provided us with personal information through our Website or Services, we will delete that information and not use it for any purpose. We encourage parents and legal guardians to discuss with their children the risks associated with providing personal information over the Internet.
Amendments to this Privacy Statement
We reserve the right to modify or update this Privacy Statement at any time. Due to the fact that all information collected is subject to the Privacy Policy in place at the time of collection, please check our website periodically for updates. Typically, the effective/revision date will be listed at the beginning of this Privacy Statement. If we deem it appropriate or if the law requires it, we will include a summary of the changes we've made at the conclusion of the new Privacy Policy.
PLEASE CONTACT US
If you have any questions about this Privacy Policy or the privacy practises of Optimal Performance Training, please contact us at:
Optimal Performance Training.
Ottawa, Ontario
Tel: +1 (613) 608-5212
Email:
info@optimalperformancetraining.ca
Visit our Contact Us page to find additional ways to connect with us.
